What is Pay Per Click and How Does This Marketing Campaign Work?

Whether you’re already familiar with pay per click marketing or you simply want to learn more and aren’t sure how it can help your business, you’ve come to the right place. Pay per click or PPC is a type of marketing technique that involves advertisers paying a fee every time an ad gets a click on your site. Basically, it’s a great way of buying some traffic to your website instead of trying to earn traffic organically.

Search Engine Advertising

SEA is another form of PPC. Advertising on a search engine will allow an advertiser to bid for an ad in Google’s section of sponsored ads when a person searches using keywords that are related to a specific type of business.

Each time an ad is clicked, it sends the user to a specific site. The site will have to pay Google a small fee for each click. However, when used correctly, the price is definitely worth it. This is because it drives more traffic to your site, which will earn you more money in the long run.

Google Ads

Formerly known as AdWords, Google Ads is the top pay per click advertising system. Its ad platform is what allows a company to create an ad that will appear in the search engine. These ads also operate using a PPC model in which a company will bid on keywords and pay a fee per click. Each time someone searches for a particular phrase or keyword, the search engine will check the pool of advertisers and select one to appear in their ad space in the search results. In order to win many factors come into play, such as the size of your keyword bid, the relevance of your keywords, and the overall quality of the keywords.

How Our Team Can Help

Our PPC experts will focus on building a strategy that will drive more traffic to your site using PPC. But a lot goes into creating a winning campaign. It will involve selecting and researching keywords and organizing the keywords into ad groups and organized campaigns. It will also include setting up a pay per click landing page that’s optimized for conversions. Google rewards advertisers who make intelligently targeted, relevant PPC campaigns by charging them a much smaller fee for clicks. If your site’s landing page and ads are satisfying and useful to site visitors then the search energy will charge less, which can lead to a larger profit for you. So, if you want to use PPC correctly, let us create a winning campaign for you.

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