February 2009
What's the ROI of Search Marketing?
In this crazy economy, everyone's watching their budget closely and focusing on the marketing tactics that deliver the highest return on investment. MarketingSherpa recently conducted a survey of marketers, asking which tactics provide the best ROI.
Sixty-two percent (62%) rated search engine optimization (SEO) as the "strongest tactic" or as having "good ROI." Close on SEO's heels was pay-per-click advertising (PPC), with 60% rating it as the "strongest tactic" or as having "good ROI."
SEO and PPC were the second and third most highly rated tactics, after email marketing to a house list (68%) - which we're also big believers in, hence the enewsletter you're reading now!
The rest of the list was comprised of public relations (37%), direct mail (35%), online advertising such as banners (15%), and print advertising (13%). In today's economic climate, it's more important than ever that businesses leverage search engine marketing to its fullest.
Source: MarketingSherpa's Search Marketing Benchmark Guide.
Search Advisory Blog Launched
Mike Adkinson, the founder of TechLINKS, asked Stacy Williams to become TechLINKS' blogger on search engine marketing issues. The series of blogs, called " Community Voices," now includes Stacy's blog, named "Search Advisory." While TechLINKS is a media organization that reaches over 50,000 of Georgia's technology professionals, Stacy's blog posts are valuable reading for anyoneinterested in learning more about search marketing and staying current on SEM trends. Search Advisory can be reached by going to www.searchadvisory.net, which will forward visitors to the blog on TechLINKS' site.
The Newest Addition to Our Team
We've been fortunate to build Prominent Placement over the past eight years primarily through word of mouth and referrals. For the first time, we've got a dedicated Business Development Manager on the PPI team. Christine Verska is available to consult with you about any colleagues or clients you may have that are looking to generate more leads via search engines. You may reach Christine at 404.373.9727 x713 or christine@prominentplacement.com. Or you're welcome to pass her contact information along to anyone who might benefit from our services. Thank you!
About Us
Prominent Placement, Inc., is a full-service, award-winning search engine marketing firm based in Atlanta, GA, serving clients throughout the US since 2001. Competitively priced, we provide strategic search marketing solutions, delivering efficiencies that traditional marketing channels can't touch, with a level of client service that can't be matched. We manage the entire SEM process with senior level care, so that businesses can focus on what they do best. Our recommendations are tailored to the unique business challenges of each client, backed by hard numbers that give decision makers the confidence and knowledge they need to make smarter decisions.
For more information, visit our website or call 888.SEM.MKTR (888.736.6587).
