What is Pay Per Click and How Does This Marketing Campaign Work?

Whether you’re already familiar with pay per click marketing or you simply want to learn more and aren’t sure how it can help your business, you’ve come to the right place. Pay per click or PPC is a type of marketing technique that involves advertisers paying a fee every time an ad gets a click on your site. Basically, it’s a great way of buying some traffic to your website instead of trying to earn traffic organically.

Search Engine Advertising

SEA is another form of PPC. Advertising on a search engine will allow an advertiser to bid for an ad in Google’s section of sponsored ads when a person searches using keywords that are related to a specific type of business.

Each time an ad is clicked, it sends the user to a specific site. The site will have to pay Google a small fee for each click. However, when used correctly, the price is definitely worth it. This is because it drives more traffic to your site, which will earn you more money in the long run.

Google Ads

Formerly known as AdWords, Google Ads is the top pay per click advertising system. Its ad platform is what allows a company to create an ad that will appear in the search engine. These ads also operate using a PPC model in which a company will bid on keywords and pay a fee per click. Each time someone searches for a particular phrase or keyword, the search engine will check the pool of advertisers and select one to appear in their ad space in the search results. In order to win many factors come into play, such as the size of your keyword bid, the relevance of your keywords, and the overall quality of the keywords.

How Our Team Can Help

Our PPC experts will focus on building a strategy that will drive more traffic to your site using PPC. But a lot goes into creating a winning campaign. It will involve selecting and researching keywords and organizing the keywords into ad groups and organized campaigns. It will also include setting up a pay per click landing page that’s optimized for conversions. Google rewards advertisers who make intelligently targeted, relevant PPC campaigns by charging them a much smaller fee for clicks. If your site’s landing page and ads are satisfying and useful to site visitors then the search energy will charge less, which can lead to a larger profit for you. So, if you want to use PPC correctly, let us create a winning campaign for you.

SMS Marketing For Your Business

You may have heard about SMS marketing, but you’re not sure exactly what it is or how it can help to grow your brand. SMS marketing is a term that encompasses different types of marketing strategies that will help to promote your business to your customers via mobile sms or texts. It can apply to both single businesses or chains. If a business meets with its customers directly, instead of solely online, then it’s considered a local business.

In order to help your business succeed we’ll use a unique set of skills and techniques in order to increase your presence. This is often referred to sms marketing.

Making You Highly Visible Online

SMS marketing will utilize a variety of marketing practices in order to transform your unknown brand into one that’s highly recognizable.

The way we will market and conceptualize your type of business is strictly based on set guidelines for representing your business on Google. Your business listing on Google is the most critical listing you can have for your brand. If you fail to comply with the search engine’s guidelines then it can result in poor rankings, which can make you difficult to find online. In order to play it smart, you’ll have to view your business in the same manner that Google does and follow the correct guidelines.

Linking

Your site can earn some authority just by its age alone, but we can also help you to actively pursue the authority by mentions of your brand from relevant, quality sources, and by earning links. You should always be wary of links that come from schemes that link from resources that are not relevant.

Quality Matters

The quality of your site matters. It must feature high-quality content, be free of malware, have a structure that’s sensible, and simple navigation. Basically, the site must look appealing to visitors and be easy to use. The graphics, images, and content should in no way be overwhelming or look as though it were put together by an amateur.

Giving You an Edge

Our services using local search marketing tactics, linking, and ensuring your site has a pro look will help you to gain a competitive edge in an otherwise crowded market. If you want your company to grow, you can’t do it alone, which is where our experts come in. If you want a site that has the user’s experience in mind and one that’s designed to be highly visible on Google, then contact us today.

The Importance of SEO for Your Business

Many business and brands are aware that they need search engine optimization for their sites and that the benefits they receive from that important SEO work can lead to business expansion and a whole new client base. But while SEO can definitely improve a site’s searchability, does it offer any real value? Why is it so important for online success?

Organic Searches

A huge part of any site’s performance involves organic searches. Google owns a large portion of the search market, compared to their competitors, however other search engines can also contribute to a site’s online visibility. Yet, Google owns around seventy-five percent of the search market, making them the clear leader.

When Google considers you a trusted resource, other search engines will also follow. With SEO, you’ll make it to one of the top search results pages on Google, which will make your site highly visible.

Building Trust

A site with SEO can result in a stronger foundation with your client base. Your site will be easily discoverable thanks to SEO, which will lead to more conversions and sales.

Improved User Experience

Of course, everyone wants maximum visibility and better organic rankings. Unfortunately, few people realize that user experience is also very important and can be a big part of getting there. Google knows how to interpret an unfavorable or favorable user experience. A positive user experience has now become crucial to a website’s success and visibility. A site visitor knows what they want, and if they’re not able to find it, then you’re going to run into problems and your rankings will suffer. Quality SEO will provide a more positive experience for your site visitors, which will work in your favor.

Local SEO

Local search engine optimization has become an important part of a businesses’ success. This type of SEO optimizes a company’s digital properties for a specific location in order to allow people in the area to easily and quickly find you online. Local SEO will focus on specific states, regions, cities, and towns, in order to establish a connection with people on a local level.

How Optimization Can have an Impact on the Buying Cycle

These days, a customer will do their research online before they make a major purchase. You can use SEO to promote new products, good deals, and your services. This will obviously have a huge positive impact on your company’s buying cycle.

Final Thoughts

Implementing strong SEO techniques on a site is always going to be beneficial to that brand. This new age marketing technique is critical to a brand’s online presence, especially in a digital age when goods and services are so readily available and the competition is fierce.